The system
01Step one · Days 1–5
We size roofing demand across your postcodes and match it to the surveys your team can genuinely run each week, then set the spend and the radius from that.
01 — Step one · Days 1–5
We size roofing demand across your postcodes and match it to the surveys your team can genuinely run each week, then set the spend and the radius from that.
02 — Step two · Days 5–14
Google Ads and Meta Ads campaigns, landing pages and tracking go live under your brand, in your area only. Nothing launches before tracking is in place.
03 — Step three · From day one
Every enquiry is captured in one place, contacted quickly, and qualified against the criteria you set with us. The ones that fail are filtered out and reported, not forwarded.
04 — Step four · Ongoing
Qualified enquiries are booked as roof surveys directly into your calendar, routed sensibly by area, with reminders sent to reduce no-shows.
05 — Step five · Weekly
You tell us what got quoted and what got won. Budget follows the sources that produce quoted jobs, and the campaigns are shaped by your actual revenue.
Step by step
Days 1–5
Before a single advert goes live we map search demand for your roofing services across your postcodes, look at who else is bidding, and set your target job types — pitched roof replacements, flat roofing, repairs, commercial work. Then we work backwards from capacity: how many surveys per week your team can attend, your average job value and your typical win rate. That is what sets the ad spend and the geographic radius, not a template.
Days 5–14
We build search campaigns for people actively looking for a roofer right now, and paid social campaigns for homeowners and property managers who need the work but have not started searching yet. Every campaign points at a fast landing page written for your company, with call tracking, form tracking and conversion tracking installed before launch so nothing runs untracked.
Ongoing, from day one of launch
Calls, forms and click-to-message enquiries all land in one place. We contact new enquiries fast, because speed to first contact is the single biggest lever on whether a roofing enquiry converts. Then we qualify: property type and tenure, roof type, the work required, whether they are the decision-maker, access and scaffolding needs, timescale and budget expectation. Enquiries that fail your criteria are filtered out and reported, not forwarded.
Ongoing
We hold your live availability, so surveys are booked into slots your team can actually attend, routed sensibly by area so nobody drives across three counties in a morning. The homeowner or property manager gets a confirmation and reminders. You get the address, the job type, the qualification notes and the photographs they sent, before you knock on the door.
Weekly, ongoing
Each week you mark up which surveys turned into quotes and which quotes turned into work. That outcome data flows back into the campaigns: keywords and audiences that produce quoted jobs get more budget, the ones that produce time-wasters get cut. Over time the campaigns are shaped by your actual won work — which is the only optimisation signal that matters.
Where the enquiries come from
Straight answers
“I have paid for leads before and got time-wasters.”
Shared leads are sold to four or five roofers at once, so you are racing to the phone and quoting against someone who quoted an hour earlier. Nothing we generate is shared. It goes to one roofing company in the area, and before it reaches you somebody has already established what the job is, where it is, whether they own the property and when they want it done.
“Most of my work comes from word of mouth. Why pay for anything?”
Because word of mouth sets its own pace. It is the best work you get and you should keep it — but it goes quiet in January, it does not scale the week you take on another pair of hands, and you cannot turn it up when the diary looks thin. This runs alongside it and fills the gaps.
“What if you book more surveys than I can attend?”
We plan to the capacity you tell us you have, not the budget you could spend. If you can attend eight surveys a week, the campaigns are sized for eight. Filling your diary past that only produces appointments you cancel, and a homeowner who tells people you let them down.
“Who owns the advertising accounts if it does not work out?”
You do. The Google and Meta accounts are in your name and the spend goes straight to them rather than through us, so the campaigns, the history and the data stay with you. There is no long-term contract to leave either.
“How quickly does anything actually happen?”
The build takes about a week — campaigns, landing pages, call tracking and conversion tracking. Enquiries usually start within days of going live, and booked surveys follow. What nobody can honestly put a date on is your first signed job, because that comes down to your quote and your area.
The free roadmap runs the same audit logic against your postcodes, your capacity and your revenue goal — and shows the route from where you are now to the goal you set.
Request the free roadmap, or book a twenty-minute discovery call and we will show you exactly what roofing lead generation would look like in your area.
£810/month + £600 minimum ad spend · No long-term contract. · 07999 014167 · contact@rooflinepartners.net
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