The RoofLine Job Pipeline™, start to finish

• Us
• You
• Homeowner
• Automatic

1. 1

   We build and run the ads

   Us

   As above, in your area only, one roofing company per area. Every ad points at a qualification page built for your company.

2. 2

   She says what sort of work it is

   Homeowner

   Eight plain-English groups — a sloped roof, a flat roof, a leak — then the specific job inside it. Her words, not trade terms, so she picks the right one.

3. 3

   Postcode, and is water coming in right now?

   Homeowner

   One question separates an emergency from a damp patch, and it decides everything that happens next.

4. 4

   It is matched against the work you take on

   Automatic

   You tick your job types once, at setup. If what she picked is on that list she is through in under a second, with nobody asked to approve anything.

5. 5

   Work you don't want never reaches you

   AutomaticEnds here

   She gets a short, honest line saying it is not something you cover, before we have asked for her name or number. You never see it, so you never decide our leads are rubbish.

6. 6

   A live leak rings you instead

   AutomaticEnds here

   No calendar. Your phone gets it marked urgent with her number, and she is told you will ring within half an hour. If you cannot pick up, it comes to us and we ring her.

7. 7

   She books herself into your real diary

   Homeowner

   Read from your own calendar: inside your working hours, on days you attend, within your daily and weekly limit, with travel time between jobs, and never on a day you have blocked out. Her details are saved before she picks, so even if she wanders off you have a lead worth ringing.

8. 8

   She gets a confirmation, you get a booking

   Automatic

   Her text confirms the time and tells her she can reply R to rearrange. Yours says who, where, what and when — and it lands in the calendar you already use.

9. 9

   Reminders, so you are not stood up

   Automatic

   Her, the evening before. You, every morning, with the whole day's surveys in one message.

10. 10

    You attend and price the job

    You

    Tap 'I've been' when you leave. That is the first of three taps, and the only admin in the whole tier.

11. 11

    You upload your written quote

    You

    A PDF, or a photo of one you have written out by hand. Plus the total.

12. 12

    We send it and chase it

    Automatic

    Emailed to her as an attachment with a yes-or-no button, and a text telling her to look — junk folder included. Chased on days 2, 5 and 12, then once more at 21, and then we leave her alone.

13. 13

    She says yes with one tap

    Homeowner

    Or tells us why not, in one tap — price, timing, went elsewhere, no longer needed. That answer is what tells you whether the ads are wrong or the price was.

14. 14

    You are told, with the figure

    Automatic

    A text with the amount and her number, so you can ring her back without looking anything up. Agree a date and do the work.

15. 15

    You mark the work finished

    You

    The third tap. It is what starts everything after.

16. 16

    We ask for the review, then the referral

    Automatic

    A couple of days after the job, a link straight to your Google profile. A week or so later, a quiet ask about anyone else who needs a roofer. Never both in the same breath.

17. 17

    A monthly report led by cost per booked survey

    UsEnds here

    Enquiries, booked, attended, quoted, won, what the work was worth, and why the rest went elsewhere.

Happy to answer your own phone? The RoofLine Leads tier sends you the enquiry and leaves the rest to you.